At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Soderbergh's Spirit

Meg McGuire | June 20, 2017 | Story Wine and Spirits

“People travel and experience new food and drinks [all the time], but they don’t always decide to become importers,” jokes producer/director/cinematographer Steven Soderbergh, alluding to his newest venture, Singani 63—a Bolivian spirit he recently bottled and brought stateside. “If the 5½ months I was shooting Che [in Bolivia] hadn’t involved drinking Singani every night, I’m not sure I would have made the decision to bring it to the United States,” explains Soderbergh. “Over a long period of time, [I] got so used to the spirit and so enamored by it…to the point that my crazy idea [to import it] began to sound not so crazy.”

This oral alcohol, which is native to Bolivia, is considered a not-so-distant relative of pisco and can be served in a variety of ways, from neat and on the rocks to mixed in a cocktail. “When I first tried Singani, it was like nothing I had ever tasted. I consider myself somewhat of a professional drinker, and I hadn’t ever experienced the combination of this bouquet, smoothness and [high] alcohol content,” says the creative. “And once I brought it [home], I began to discover its versatility.”

While Soderbergh is looking to garner “box office success” for Singani 63, he’s doing so at a reasonable pace. “My ultimate goal for the brand is to not be bought out—I want to turn Singani 63 into a sustainable business,” he says. We’ll drink to that.

$30,
K&L Wine Merchants
, 3005 El Camino Real, Redwood City.

Originally published in the May/June issue of Silicon Valley

Have feedback? Email us at letterssv@modernluxury.com
Follow us on Twitter @siliconmag
Follow Meg McGuire on Twitter @MegKolby



Tags:

Photography by: