As social media has completely transformed the way marketing and advertising businesses operate, the buzzword around social media marketing seems to be “engagement.” How can we get followers to engage?
WeGather has found a way to revolutionize how users engage by creating their app. Launched in July 2018, the app provides a platform for experienced and verified experts to lead credible discussions with the app’s 100,000 registered users. The experts and content creators, through WeGather, are able to monetize directly based on engagement through their fan base.
While so many forums like Reddit offer opinion and discussion, WeGather is structured so that it can provide a real, quality curated space for conversation and perspective. Thanks to the internet, today, 68 percent of people get their news from social media and of the 68 percent, 57 percent believe social media news is false and misinforming. An app like WeGather is relevant now more than ever. Additionally, the app allows its users to customize settings so that they can view topics and subjects that they care about most and pertain to their interests.
And for WeGathers’ content creators, the app utilizes a model that collects revenue based on what users pay for. So when users subscribe and pay for exclusive content, the content creators receive revenue per each user. WeGather also provides compensation for its content creators and experts by donation and tips for their free content and also paid discussions. This allows the experts to earn monthly revenue as they build and shape an environment of positive engagement and conversation. While social media offers endless information, more and more, users are realizing how little of it is factual. WeGather looks forward to continuing to offer an authenticated and educationally curated platform for those seeking truth and accuracy.
This piece is presented by T1
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