Poshmark—the Redwood City–based marketplace for new and gently used apparel and accessories (like a limited-edition Louis Vuitton Dalmatian Sac Rabat bag)—is further indulging shoppers’ desire for instant gratification.
The company recently introduced Posh Now, which allows for in-app alerts from its more than 2 million Seller Stylists. “We wanted to integrate real-time updates that mimic those of today’s social networks to our platform, so buyers and sellers can effectively communicate when new listings are added to the platform,” says Poshmark CEO and founder Manish Chandra.
The new feature has been in the works since last summer, with development kicking into high gear after a fall event with Ashton Kutcher. The celebrity’s closet sold out within mere minutes—proof to Chandra and his team that the need to know right now was a priority. Posh Now also marks another milestone for the 5-year-old business, which, in the past year, also expanded into men’s and kid’s categories.
Originally published in the March/April issue of Silicon Valley