February 14, 2018 | Food & Drink Story Eat and Drink
Rich and creamy vanilla Kobe pudding is among the popular Asian foods available through Snackoo.
Some people tote an extra suitcase on travels to stock up on new clothes or kitschy souvenirs. Baylor Wei brings one to stuff with snacks. Her love of noshing led this Stanford University grad to launch Snackoo.
The Hayward-based startup scours Asia to find the most addictive cookies, chips, candies and beverages for curated subscription boxes that start at $20. Wei and her team taste everything and painstakingly translate ingredient lists into English to post online for customers who may have food allergies or aversions. Only snacks that receive their unanimous approval join the Snackoo rotation.
They include South Korean marshmallow chewing gum (looks like a marshmallow, but chews like gum), Chip Star nori shio chips (seaweed potato chips that are like the Pringles of Japan), and Japanese Remy Martin Kobe pudding (shelf-stable flan with cognac and caramel).
Plans are to offer more snacks from other countries. “I thought the ability to remind someone of home through something as simple and inexpensive as a snack would be really amazing,” Wei says. “Plus, I wanted to create an easy way for people to discover really tasty, new snacks.”
Originally published in the January issue of Silicon Valley
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