At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Return Engagement

Anh-Minh Le | May 6, 2016 | Lifestyle Style & Beauty Story Shopping Shop Style Best of the Best National

In 2009, Williams-Sonoma Home opened an expansive outpost at Stanford Shopping Center, only to shutter it a couple of years later.

Recently, though, the San Francisco–based retailer has dipped its toes back into the interior design market in Palo Alto: A section of the kitchen-centric Williams-Sonoma location at Stanford is now devoted to its Home collection, which includes relaxed yet refined furnishings and accessories.

“We wanted to provide the opportunity for customers to experience our products firsthand—see our beautiful furniture finishes, our large selection of fabrics and leathers that are available for custom upholstery, and our beautiful bed linens,” says Monica Bhargava, executive vice president of product development for Williams-Sonoma Home. She adds, “Since relaunching the Williams-Sonoma Home brand in 2013, we have seen a fantastic response. Retail expansion is a current strategy to increase customer base and grow consumer awareness.”

The merchandise will change seasonally; for example, for late spring and summer, the store will showcase outdoor pieces such as the Somerset extendable teak dining table.

Williams-Sonoma Home, Stanford Shopping Center, 180 El Camino Real, Ste. 701, Palo Alto, 650.321.3486


Originally published in the May issue of
Silicon Valley

Have feedback? Email us at letterssv@modernluxury.com
Email Anh-Minh Le at
ale@modernluxury.com
Follow us on Twitter @siliconmag
Follow Anh-Minh Le on Twitter @ale



Tags:

Photography by: