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Point of Wu

Phebe Wahl | October 13, 2017 | Style & Beauty Story Style

“I have always been obsessed with beauty,” says Jason Wu of his debut fragrance launch.

“He showed me over 200 raw ingredients, and I kept going back to this one note that stood out for me,” Wu adds of working with perfumer Frank Voelkl at Firmenich and of the scent’s strong jasmine sambac heart—a bloom Wu picked as a boy from his neighbor’s stone wall in Taiwan. “The scent triggered such a strong reaction from me that I knew the jasmine had to be the key ingredient in my fragrance,” he explains.

For the midcentury-inspired bottle design, Wu tapped architect Andre Mellone (who also designed his New York apartment and shop-in-shop at Saks Fifth Avenue). “The house has a strong connection to floral as it has always been a source of inspiration for me,” says Wu. “It is really exciting for me to finally create my own fragrance. This has truly been a dream project for me.”

Originally published in the November issue of Silicon Valley

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