Lam met 10 muses for his debut eau de parfum line by gazing at the street below his Soho apartment.
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Boasting bottles as distinct as the fragrances within, the 10 Crosby collection was designed for women, but many are universally attractive. 6 fl. oz. for $175, Nordstrom
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Inspired by the world, real and imagined, he sees outside the window of his downtown New York City residence, Derek Lam has created a 10-piece fragrance collection, 10 Crosby. True to his fashion-design philosophy of simplicity, modernity and purity, Lam carefully considered every detail of the scents, even the shape and style of their cylindrical bottles; he says they resemble a “skyline of fragrances” when lined up on a shelf. Their formulations were developed “the same way that I look at developing a clothing collection. You know, fabric, color and what kind of mood it evokes,” Lam explains. “It was nice to bring what I bring to ready-to-wear fashion design and work it into the fragrance collection.” Marking his debut into the perfume space, Lam collaborated with Henry Joost and Ariel Schulman, co-founders of production company Supermarché, to create 10 whimsical short films (one for each scent), which can be viewed on dereklam.com. “You’re not only thinking about a plastic bottle and creating the juice, but looking at the whole experience. I think it’s even more successful than just clothing as fashion,” he says.
Originally published in the September issue of Silicon Valley