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A Natural Evolution

Pati Navalta Poblete | February 1, 2019 | Style & Beauty Story Style

A gradient of crystal-blue hues, overlaid with a pattern reminiscent of white sea foam. A delicate pattern of swirling pastel rings that take you into the heart of an agate. These aren’t rugs— these are images of nature inside Michael Friedes’ mind, woven into intricate patterns for your floor. The San Francisco interior and home furnishings designer (and hobbyist painter) has a magical ability to meld nature, art and design—and has partnered with The Rug Finder in San Jose to launch a new rug collection showcasing this talent.

“Ever since I can remember, I have been passionate about the surroundings of interiors,” said Friedes. “When I moved into a new room when I was 13, I remember thinking about how I wanted it to look in detail. I had the paint custom-colored in a beautiful deep navy, and sketched up a concept for my window blinds in three shades of blue to create an ombre effect. The shade guy looked at me and must have thought,

‘Who is this kid?’”

Friedes’ debuted his first rug collection 15 years ago when he was living in Manhattan’s Upper East Side, where he was born and raised. More than a decade later, he would meet Aryan Davachi, founder of The Rug Finder. “When I knew I wanted to develop this collection, I thought Aryan would be the perfect partner,” Friedes said. “His expertise in the rug industry and his level of detail and sourcing skills are by far the best.” The wool and silk blends in the 8-by-10- foot rugs reflect a clean and modern aesthetic, which Friedes sees as a current trend in rugs. “I’m seeing more of a mix of materials, adding silk, bamboo to wools. And pops of color,” he says. A rug with blue hues was influenced by a photo he took at a Monterey beach with waves glistening in the light; another is based on his love of agates and the flowing patterns within. Notes Friedes, “You can’t beat Mother Nature for true beauty!” $6,000-$7,600 each

Originally published in the January/February issue of Silicon Valley

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