For $125 a month, members have unlimited access to luxury brands. Receiving three items at a time, subscribers can keep pieces as long as they choose, or opt to purchase each at a discount. Clothing can be swapped with as many exchanges and returns as wanted. The service also includes free shipping and laundering.
ModLux.Rent will also feature picks and edits from Modern Luxury editors, bringing their deep knowledge of fashion and style directly to your closet.
"The launch of ModLux.Rent aligns with our growth strategy as it positions us to capitalize on the rise of content to commerce platforms," said Michael Dickey, CEO of Modern Luxury Media. "By leveraging both our traditional properties through our newly acquired influencer network, Glocally, ModLux.Rent continues to strengthen our ability to authentically engage with hyperlocal communities of luxury consumers across all screens and platforms.”
CaaStle will manage the service on the backend -- from technology to garment care.
"Modern Luxury Media is a proven innovator in the media industry. With its impressive physical and digital footprint, Modern Luxury reaches more than 16 million people within the most affluent communities, making them an important partner for CaaStle and by extension the brands we power in the rental economy,” said Christine Hunsicker, CEO of CaaStle. “The launch of ModLux.Rent, will enable Modern Luxury to deepen its audience engagement while creating a new, profitable revenue channel beyond traditional advertising. At the same time, our fashion brand partners will be introduced to Modern Luxury’s coveted audience while monetizing their clothing. It’s a win-win made possible by CaaStle’s pioneering technology.”