Sporting Gucci loafers, beachy locks and tattoos, 32-year-old Natalia Benson bears little resemblance to astrology’s grande dames of yore. Among today’s generation of so-called “power babes” and “girl bosses,” however, the Los Angeles-based women’s empowerment coach, astrologer, modern mystic and wellness influencer is both a rising and a guiding star.
Benson, an Aries with a Capricorn rising, taught herself astrology and tarot in her 20s, a period marked by substance addiction and recovery through spiritual study, kundalini yoga and meditation. Her timing coincided with a growing demand among her fellow millennials for mystical services—today, a $2 billion industry, according to market research data—with venture capitalists funding astrology apps. In the decade since, she’s done thousands of readings, contributed horoscopes for Who What Wear, read tarot for Googlers, and collaborated with numerous trendsetting companies. On Instagram, she has 26,000-plus followers and counting who respond to her insights with streams of praying-hands emojis.
Recently, Benson expanded from cosmic coaching to empowerment coaching, which incorporates her spiritual and wellness expertise. Clients from the Bay Area, SoCal and around the world are typically high-net-worth 30-somethings seeking a spiritual center within their high-pressure lifestyles, or 20-somethings trying to unfold their life purpose, she says, observing: “[They’re] the woman that I am now, and the girl that I used to be.” Eight-week, one-on-one Coaching Immersion packages conducted on the phone and online cost $5,000; Benson estimates that she’s worked with 200 women so far.
Other offerings through Benson’s website include digital download courses like Manifesting 101 (offering steps for getting what you want, whether it’s a house or “all the crystals”) and live group coaching courses that cost up to $2,000, including a new Life Purpose boot camp designed to help participants build a sustainable, conscious business. She’s launching a certification program in her coaching methods and has a book in the works too.
The savvy entrepreneur says all of these endeavors support her overarching mission: “To guide the women I work with back home to their own power.” “Power babe,” it seems, is an apt mantle, and Benson wears it well.