Due to ultra-strict regulations over advertising in the emerging cannabis space, brands have had to get creative about how to integrate themselves into culture and gain eyeballs.
One of the emerging solutions for cannabis brands has been the rise of meme pages—which already possess trust and authenticity with predisposed consumers—and who are able to create native content with canabis brands who share their values. One prominent example is the wildly popular Hits Blunt page.
Hits Blunts provides daily entertainment for its 3.2 million followers, which it has engaged and retained—quite remarkably—even whilst keeping a private profile. HitsBlunt prides itself on shattering old stigmas attached to cannabis, brands in the space, and marijuana enthusiasts. It practically screams a positive, feel good environment which acts as a digital sanctuary and social connector for the cannabis community.
According to CEO Len Giancola, “The level of success of any venture lies directly in proportion to the width and engagement it’s able to attract and convert to lifelong customers.”
As a result of both its insulated and devoted community, Hits Blunt has become synonymous with the online destination for legalized marijuana culture and serves as a ripe marketplace for Canabis brands seeking to engage consumers without overt advertising.
This article is presented by T1.