There’s a fresh addition to the bustling Burlingame Avenue retail district: The North Face’s 1,890-square-feet run and train concept store, stocking a curated selection of men’s and women’s footwear, accessories and apparel in a sleek and modern space.
Focusing on its long-distance running Flight Series and Beyond the Wall indoor climbing gear, the specialty store is a first for the brand in Silicon Valley. A departure from its traditional design, the new outpost incorporates bold black-and-white imagery, as well as a chalk bag wall installation. “Our goal behind this store concept is to bring to life an elevated yet distinct, inviting and active sense of exploration,” says The North Face Creative Director David Carrewyn.
Be on the lookout for a fashion-forward collection of denim-inspired insulated bomber jackets and tights that can take you from workout to après gym and an intriguing assortment of nonfiction running, climbing and female-empowerment books, including Climbing Free: My Life in the Vertical World by Lynn Hill and Strong Is the New Pretty by Kate T. Parker. 1208 Burlingame Ave., Burlingame, 650.342.2111
Originally published in the June issue of Silicon Valley