Bearing nary a swoosh, Feit footwear flies under the radar. But as a testament to its cult following among the local creative-design cognoscenti, this spring, the New York neo-luxury brand helmed by Royal Elastics co-founder Tull Price opened its first West Coast flagship in Jackson Square. Master craftsmen handsew and handlast each men’s and women’s style using all-natural materials like vegetabletanned cowhides and cork, producing extremely limited runs. For up to $750 per pair, ROI is high by design: Each flagship store offers complimentary leather care and conditioning, as well as repairs. “We’re against in-built obsolescence,” Price says. Hear that, Silicon Valley? 406 Jackson St., San Francisco, 415.757.0681
Photography by: Courtesy of the Brand
