Eadem Co-Founders Created A Beauty Community For Women Of Color

Eadem wants to inspire women of color to explore beauty on their own terms.

Alice Lin Glover

Dedicated to the belief that women should feel at home in their skin, Eadem is a beauty and wellness brand created for women of color by women of color. While most brands’ origin stories begin with avid entrepreneurs seeking new ideas to develop and grow, Eadem’s begins with a powerful friendship. Founders Alice Lin Glover of San Francisco and Marie Kouadio Amouzame of New York met while working at Google, where they led teams in sales for over 18 combined years. Both from immigrant backgrounds, Kouadio Amouzame was born in Côte d’Ivoire and grew up in France, while Glover was born and raised in the U.S. by her Taiwanese parents. “In Latin, Eadem means the same or all,” Kouadio Amouzame explains. “It started as a joke that people think individuals of certain ethnicities all look the same. But on a deeper level, although we all have different backgrounds, stories and appearances, we share invisible bonds that bind us together.”

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Throughout the years, the women bonded over a passion for skincare and wellness, and often found themselves obsessing over the lack of beauty products exclusively formulated for women of color. “It’s an ugly truth that women of color spend more on beauty and are exposed to more chemically toxic products,” says Kouadio Amouzame. “We call this the beauty burden, and we’re out to correct it. This is actually why we’ve been working on this brand for years, and we’ve applied the same techniques here we’ve learned in tech: We’ve been testing, iterating and perfecting the product until we were obsessed with it.”

MARIE KOUADIO AMOUZAME

After realizing that women of color comprise a powerful demographic in the global female population, they founded Eadem, targeting the 1.2 billions of Indigenous, Black, Asian, Latino and Hispanic women from Southern Europe, the Middle East and North Africa. “Eadem is a brand for all the women of color who’ve ever been made to feel like they’re not beautiful simply because they don’t align with the Western standards of beauty,” says Kouadio Amouzame. “There’s someone looking out for them, too, and simply gets it. Because we do.”

Beyond the product line, Eadem’s digital platform highlights the inspiring stories of women of color, fostering a community similar to the one Kouadio Amouzame and Glover have constructed together. “We’ve connected with so many talented writers who are eager to share their personal experiences as women of color, with no filter or agenda,” says Glover. “Our approach is to build a movement, not just a good-skin moment.”