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Chic and Charitable

Modern Luxury | May 2, 2018 | Style & Beauty Story Style

Once again, haute couture comes to the Peninsula for a great cause. The PARCA Luncheon & Fashion Show May 16 benefits the Burlingame-based organization that supports people with development disabilities as well as their families. Attendees of the annual fundraiser, now in its 30th year, will be treated to men’s and women’s looks from Sam Malouf Authentic Luxury, which has been a PARCA partner for more than two decades. This year, the Maloufs are bringing in a special guest: Mary Katrantzou, best known for her kaleidoscopic motifs and dubbed the “Queen of Prints.” (A trunk show and personal appearance by the designer will also take place May 17, 11am-6pm, at Sam Malouf in downtown Burlingame.)

“Mary Katrantzou has very limited distribution in the U.S., and we are the only one to carry her in the Bay Area,” says Gloria Malouf, who has been responsible for putting on the PARCA fashion show for the past three years. “I like introducing designers to our community, creating excitement about fashion, and providing more reason to dress up and get out of our comfort zone.” During the luncheon, to be held at a private residence in Hillsborough, Katrantzou’s autumn/winter 2018 collection will grace the runway along with garments by ChloĆ©, Proenza Schouler, Prabal Gurung, Brunello Cucinelli, Peter Pilotto, Jason Wu, Adam Lippes, Kiton, Isaia, Ermenegildo Zegna, Lanvin, Belstaff and Edward Green. The theme for the event is Parca No. 30, honoring the glamour of women in the ’30s and the legacy of Chanel No. 5. Gourmet fare and an exuberant auction will be part of the day’s fun-filled activities too. 10am-2:30pm, tickets $200

Originally published in the April/May issue of Silicon Valley

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