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Bling It On

Anh-Minh Le | December 2, 2016 | Lifestyle Story Shopping National

When it came time for Canadian diamond retailer Spence to set up shop in the United States, the location was an easy decision. “Since Spence is reinventing the diamond shopping experience with technology—both in offering customers the option of ultrahigh-tech Spence Artisan Created Diamonds and with extensive use of in-store technology to educate our customers—we thought that it was only appropriate to launch our first American store in the global center of disruptive technology, in the heart of Silicon Valley,” says President Jim Schneider.

With the Santana Row store, the company is introducing a customer-centric shopping experience that includes video content of the grow process for its ACDs, as well as the opportunity to compare both its manufactured and Earth-mined gems side by side. Pieces from the Spence Artisan Collection will also be for sale on a very limited basis, including several of the largest 5-plus-carat created diamonds in the world. For those wanting to make an even bigger statement, there will be necklaces and bracelets with total weights of 15 to 20 carats and more. 337 Santana Row, San Jose

Originally published in the November issue of Silicon Valley

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