Anthropologie & Co. will purvey a range of products across multiple categories.
Anthropologie, the Philly-based chain best known for its boho frocks and whimsical window displays, is growing into a full-fledged design empire with the launch of Anthropologie & Co., a pair of Northern California concept shops. After introducing the first A&Co in Walnut Creek in September, the brand’s second outpost will open at Stanford Shopping Center Nov. 18. At 30,000 square feet—roughly triple the size of a standard Anthropologie—the store will house a vastly expanded assortment of fashion, furniture, shoes, beauty products, home accessories and lingerie under one roof. (The old Palo Alto store closed in October.)
Apart from Anthropologie’s core categories, A&Co will contain a curated selection of products from the chain’s sister brands, BHLDN Weddings and Terrain. Brides-to-be can book private fit appointments and build a gift registry, as well as peruse gowns, bridesmaid dresses and wedding decor. Meanwhile, the Terrain section is abloom with seasonal wreaths and flowering plants alongside outdoor lighting, planters and garden tools. But the biggest upgrade from the Anthropologie of old is in the realm of home design. The Stanford store contains 12 full-scale model rooms decked with purchasable curtains, rugs, furniture, lighting and wallpaper, not to mention a stylist-staffed Design Center for re-creating the catalogue-worthy looks in your own home. 180 El Camino Real, Palo Alto, 650.322.0435
Originally published in the November issue of Silicon Valley