Diamonds are forever, Roc Nation is still alive, and the Carters know something about longevity. Of course Beyoncé and Jay-Z are the perfect choice to model Tiffany & Co.’s latest campaign About Love.
The absolute power couple shines in an intimate series of photos and videos, capturing the warmth and excellence that radiates from these musical icons.
Shot by Mason Poole and styled by June Ambrose and Marni Senofonte, the iconic singer appears in a slinky black dress, adorned with more than 200 carats of priceless diamonds, according to a report by Vogue. Video was shot by Black Is King director Emmanuel Adjei.
Channeling inspiration from another Tiffany icon, Beyoncé is pictured wearing the 128.54 carat “Fancy Yellow” diamond made famous by Audrey Hepburn and only ever worn by three other people. The necklace is paired with a yellow diamond ring and other diamond-studded accessories.
Jay-Z, for his part, plays the role of doting partner and thoughtful artist, pictured in a black tuxedo, modeling one-of-a-kind cufflinks made from former Tiffany & Co’s Vice President Jean Schlumberger’s famed A Bird on a Rock brooch. Tiffany’s new engagement rings for men and other pieces finish his looks.
The couple poses by a piano and the painting "Equals Pi (1982)" by the legend Jean-Michel Basquiat. It’s a striking campaign that all at once pays tribute to the timeless classics of Tiffany’s style while cutting a modern portrait of romance, class and distinction.
“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, Tiffany’s Executive Vice President of Product & Communications, is quoted in a release. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Beyoncé and Jay-Z truly are the celebrated love story of our time. Married in 2008, the couple share three children and 51 Grammy wins between them (including at least four golden Gramophones as a duo). At this year’s 62rd annual Grammy Awards, Beyoncé became the most awarded singer, most awarded female artist, and second-most awarded artist in Grammy history. See more images of the About Love campaign below, and learn more via Vogue.
Photography by: Mason Poole