Realizing that wellness was a growing category in the beauty sphere, Anthropologie just launched a pilot wellness shop in its massive 20,000-square-foot store in Palo Alto. It’s the first of many, according to Catherine Moellering, general merchandising manager at Anthropologie. “The community in Palo Alto is so welcoming, and we love how the larger store format permits customers to explore the wellness offering and shop in conjunction with our other lifestyle categories, such as outdoor living, beauty and fitness apparel,” she says.
The shop’s core areas—body, mind and home—offer more than 500 products from 100 different brands like Jiya Beauty, Hum Nutrition, Happy Spritz and The Beauty Chef. Look for aromatherapy items, nutritional supplements, healing foods-focused cookbooks, and self-care beauty items that pay particular attention to nurturing from the inside out. “There has been so much innovation in the wellness field, and we’ve learned the importance of approaching it from many angles—the food we eat, the air we breathe, fitness, stress reducers and other mindful approaches that can be applied to daily activities,” says Moellering. Stanford Shopping Center, Palo Alto
Originally published in the March issue of Silicon Valley