At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


7 Of Franco Másoma's Colorful And Creative Styling Tips

Laura Eckstein Jones | October 15, 2020 | Style & Beauty


In a world of endless off-the-rack creations, there’s something truly special about clothing made especially for you. Luckily, The Peninsula is fortunate to count Franco Másoma and his eponymous Los Gatos boutique as a go-to for custom pieces. “All of our garments are custom,” says Másoma. “The fitting, the fabric selection, the thread and the buttons are all chosen for a specific customer in the consultation. No other brand makes clothes to fit a personality.” Másoma knew from the start that he was destined for fashion, and cites nature as a major inspiration for his designs. “Fashion found me,” he explains. “Growing up, I was always inspired by nature. I dreamed of wearing these colors that I would find in nature, and specifically flowers. Fine garments and fashion are a great way to share nature’s beauty with others.” That love can be found in all of Másoma’s pieces, including a new category: masks. “We’ve been providing free, handmade masks to the people of Los Gatos,” he says. “But also, customers who buy from us get a specially made mask to match the fabric of their purchased garment.” Here, the fashionable tailor—who describes his style as bold, vibrant and well-fitted shares his tips on how to dress well.

1BowTie.jpg“Want to turn heads at your holiday party, office or special event? Wear a colorful bow tie that shows off your personality.”

2PurpleDuffle.jpg“Complete your look with a beautiful custom, Italian leather duffel bag, perfect for a mini getaway or even a business trip.”

3CustomShirts.jpg“The bespoke and made-to-measure shirts not only convey beauty but will represent your demeanor.”

4ColorfulWardrobe.jpg“A colorful life means a vivid wardrobe.”

5Boots.jpg“Create a smart-casual design and throw on a pair of beautiful brown leather boots with a pair of Franco jeans—a quick but stylish look.”

6PopofColor.jpg“Attract beauty to your appearance by adding a pop of color to your daily design.”

7GreenJacket.jpg“Simple and sophisticated, a soft cashmere sports coat is a piece to make you feel confidently dressed.”

Photography by: Courtesy of brand